Logo and Brand

Marketing your club is crucial for growing membership. In doing so, it’s important to remain consistent with Lions Clubs International branded materials to maintain the brand equity we’ve built over the last century. This page features all the tools you need to publicize your club’s events, updates, recruitment and more while staying true to the Lions International brand. 

Lions Brand Guidelines

Lions clubs are completely autonomous. However, one of the reasons that members choose to join a club is because they identify with what our association stands for as a whole. Correctly using the graphic elements, verbal tone and personality developed by Lions Clubs International will ensure that all clubs are communicating clearly and effectively with a unified voice.

Presidential Theme 2023-2024

Changing the World

Changing the world is a journey. There is no middle and no end. There is only a beginning—and it starts with us. It happens through the many small choices and acts of kindness we make every day. Together, the sum of our efforts makes the world a better place, one life, one relationship and one community at a time.

International President Patti Hill